Arthouse BS

It is amazing what people will argue and the lengths people will go to justify their methods or purpose.  I recently sat through a presentation relating to design methodology. The point of this lecture was to discuss the design process and to bridge the gap with the business operations process.  I sat there through these pieces and it became clear to me that the ideas they were espousing were and are a walking contradiction. 

"Design doesn't want to be in commodities"

"The market rejects a design or concept because it "isn't read for it" [professor referred to this as MAYA principle].

This went on for over two hours and gradually degraded into art house crap in that they ended up showing a coffee pot that bent over to give you your coffee. 

Now, I'm a pragmatic realist.  I sat through this and realized I was listening to verbal diarrhea.  I also recognized it was a ploy to sell someone on their "end products" - like the tea pot. 

Inherently, these developments recognize and seize upon market related needs and wants.  However, the creation of and recognition of opportunity/value creation is a team based effort within the Timmon's model.  Thus, the professor was arguing for the designer as the be all end all force of the value chain when in reality they are a part of and receiver model plan.  They create the prototype and this goes through a refinement process which yields and end result.

Everything is a team orientation and the recognition of creating value from the opportunity is what counts.  The model of a for profit business isn't going to be for a tea pot that bows, that's a novelty and art house shit.  What will generate profits is the creation of a service or feature set that is constantly evolving.  The heart of design is creation, the heart of a business is creation, the value derived from both is relativistic.  A good firm can make something both pretty and functional.  This can reach a broader market.  The tea pot, well that was shit.  The combined resources of quantitatively oriented individuals with artistic individuals, now that can lead to something very interesting.

If you're selling me art house shit, I'm going to call it what it is, shit.  If you're selling me a concept that is marketable and has a product line intertwined with it, then we're talking (or services).