The Power of Words

It's very interesting when you think about the power of words and the tone of the context those words create/provide.  Take for instance the concept of capitalism and the model of the entrepreneur.  The constructs utilized in our in course discussions have centered upon recognizing opportunity and "exploiting" it.  Now exploit is a loaded term in and unto itself.  I think it could be argued that this has a negative connotation.  Mind you I am a capitalist and understand what is trying to be conveyed here.  However, I wonder if there is a better way to unify the concepts of capitalizing on an opportunity while, at the same time, generating a profit.  This can be done without exploitation. In the recognition of the "opportunity" one can go forward and create value in a way that benefits one's self and one's stakeholders.

In short, words have a powerful connotation that can subconsciously define or outline behavior.  One can only wonder if groups like Enron instead of exploiting opportunity actually maneuvered to create value from that recognition.  

To conclude I would argue that capitalism can be ethical and mutually beneficial to all parties involved.  It is a matter of behaving in a way to maximize the benefits to all parties involved.  If this is done, everyone can come out ahead.